A well-made pair of sneakers can last for years, and a little care goes a long way. You do not need a special kit — most of this uses things already in the house.
1. Brush off dry dirt first
Let mud dry, then knock it off with a soft brush — an old toothbrush is ideal. Scrubbing wet dirt only pushes it deeper into mesh and suede.
2. Clean with mild soap and warm water
A few drops of washing-up liquid in a bowl of warm water is enough. Work it in with a soft brush or cloth, wipe it off with a clean damp cloth, and go gently on printed logos. Leave suede and nubuck dry: use a suede brush and eraser instead of water.
3. Soles and midsoles
Rubber soles take a firmer brush. For white midsoles, a melamine sponge (often sold as a "magic eraser") lifts scuffs quickly. Test it on a hidden spot first.
4. Laces and insoles
Take them out and wash them separately by hand in the same soapy water. Let insoles dry completely before they go back in.
5. Dry them slowly
Never put sneakers in a tumble dryer or next to a heater — heat warps soles and weakens glue. Stuff them with paper to hold their shape and soak up moisture, and leave them to dry at room temperature, out of direct sun.
6. Keep them fresh between wears
- Sprinkle a little baking soda inside overnight and shake it out in the morning.
- Rotate between pairs so each one has a day to dry out.
- Store them somewhere cool and dry, away from sunlight, which fades colours and yellows soles.
That is it. Ten minutes every couple of weeks keeps a good pair looking good.